Our Strategy

Our Strategy

by koko

FairFX is a leading challenger brand in banking and payments that disintermediates the incumbent banks with a user-centric offering and a low-cost operating model. The business enables personal and business customers to make easy, low-cost multi-currency payments in a broad range of currencies and across a range of products.

As a challenger brand in a rapidly evolving sector, FairFX recognises the importance of delivering a service which fits with the changing needs of consumers and businesses in order to grow its customer base, broaden its customer offering and further establish itself in the digital banking sector.

The strategic focus for the Group lies in two key areas. Firstly, to continue to achieve business efficiencies through a combination of increasing scale, selective internalisation of the supply chain and improved customer experience of our products. An example of this is our recent acquisition of City Forex which significantly increases the Group’s scale.

Secondly, to continue to roll out innovative new products with an emphasis on banking services for businesses, thereby building on the technology platform of CardOneBanking, which we acquired in August 2017. This focus has already led to the launch of Fair Everywhere, our bank account for businesses with global ambitions.