Our Strategy

Our Strategy

by koko

FairFX’s strategy focuses on providing travel money, payments and currency transfer services through digital and mobile platforms to both retail and corporate customers.

Product development is an essential part of our ongoing strategy in order to maintain a leading position and deliver quality customer experience and product usability whilst offering the most competitive rates.

Brand awareness and convenience of FairFX products is driven through targeted marketing campaigns which is core to customer acquisition while also cross selling products to our existing customers.

FairFX serves the consumer as well as the business market with ambitious plans to develop its offering in both these sectors.

The product range currently consists of:

  • Currency Cards

  • International Payments for personal and business use

  • Travel Cash

  • Corporate Card & Expense Platform